Senior Content Marketing Leader
Transforming complexity into clarity.
Content that engages, educates, converts, and wins.
I build content engines for SaaS, fintech, and regulated enterprise technology — turning risk, identity, and analytics into narratives that hold up with practitioners and still move decision-makers.
Companies I’ve Built Content For
How I Think About Content
Content that doesn’t move a metric isn’t strategy. It’s just copy.
Complex-Domain Translation
Risk, identity, compliance, analytics, enterprise workflows — I turn dense, technical subject matter into narratives that decision-makers and practitioners actually want to read.
Built to Cross Functions
I don't write in a vacuum. Product Marketing, Sales, Demand Gen, Legal, Compliance, and partner teams shape the brief; I make sure the content actually moves their number.
AI-Enabled, Not AI-Replaced
I build the editorial systems — transcription, repurposing, QA, governance — that let AI accelerate production while a human still owns accuracy, nuance, and voice.
Comfortable From Zero
Blank page or existing asset in need of a rewrite — I operate confidently either way, and I know how to make a good asset work harder across more channels.
By the Numbers
Impact that shows up in the right places.
Core Capabilities
What I do, and how I do it.
Complex-Domain Translation
Converting risk, identity, compliance, and analytics concepts into clear, persuasive content for enterprise buyers and practitioners.
Partner & Channel-Aligned Content
Co-marketing, comarketing, and partner-ecosystem content that supports recruitment, onboarding, and activation.
Solution Briefs & Sales Enablement
Field-ready assets that give sales teams language that actually closes — built from real SME and customer input.
Integrated Campaigns
Landing pages, email sequences, webinars, and blogs built to work together across a single campaign arc.
Podcast & Audio Content
End-to-end production — scripting, guest sourcing, hosting, and multi-channel distribution across Apple, Spotify, YouTube, iHeart, Pandora, and Amazon Music.
SME & Customer Interviews
Extracting technical insight from subject-matter experts and turning it into accessible, accurate storytelling.
Paid Media & PPC
Search, display, remarketing, and social ad campaigns built on keyword research, multivariate testing, and disciplined budget management.
SEO, AEO & GEO
Traditional search-aware content strategy plus Answer Engine and Generative Engine Optimization — structuring content and vertical messaging so it surfaces in AI-generated answers across ChatGPT, Claude, Gemini, and Perplexity, not just SERPs.
AI-Assisted Drafting & Repurposing
Transcription, repurposing, and editorial QA workflows that accelerate production without sacrificing accuracy.
Editorial Calendars & Governance
Scalable systems — calendars, gap analysis, reusable asset frameworks — that keep large content operations coherent.
Tech Stack
Platforms, tools and AI systems I run content through.
The Work
Seven roles. Real editorial systems.
Every engagement below is a content operation I owned end-to-end. The results are drawn directly from my professional record.
Education
University of Wisconsin–Milwaukee
Bachelor of Arts, Mass Communication & Journalism
Certifications
Credentials behind the craft.
Currently Expanding
Active coursework in platforms built for scaling on-brand content and sales enablement workflows.
Sales Enablement Content Management
AI Content Generation & On-Brand Voice at Scale
Rapid On-Brand Content Deployment, Brand Consistency & Marketing Workflow Automation
What Others Say
From the people who’ve seen it firsthand.
“I had the pleasure of working with this colleague and can confidently say he is one of the most versatile and dependable digital marketers I've partnered with. True to the “Swiss Army Knife” description, he brings a rare blend of strategic thinking and hands-on execution across channels—always focused on solving the right problems and delivering measurable results. What stood out most was his collaborative approach and genuine willingness to help others succeed. He was generous with his knowledge, proactive in sharing insights, and always eager to jump in when teammates needed support. A great example of his initiative was the role he played in driving forward FICO's adoption of podcasting—helping shape the vision, sharing best practices, and guiding others through an unfamiliar but high-impact channel. He combines creativity with analytical rigor, communicates complex ideas clearly, and consistently pushes projects forward. Any team would be fortunate to work with him.”
Sarah Rutherford
Senior Product Marketer | B2B SaaS & Platforms | Go-to-Market, Positioning, Enablement
“I worked with Lance for several years and was always impressed by his knack for turning complicated tech into clear, compelling stories. He created data-driven content that truly resonated — blogs, webinars, podcasts, and sales collateral — tailored for each specific channel. He successfully spearheaded a new Branch Evolution series that launched across the major podcast providers. Lance is a strong presenter with a standout professional voice for web, audio, and video content. In addition, he collaborated well with colleagues at all levels within Fiserv, showcasing his strong teamwork skills.”
Brian Bellhorn
Marketing That Matters | Stories That Sell
“Lance Braun is a highly skilled digital marketing expert. I worked closely with Lance at FICO for three years, and his achievements and accomplishments were instrumental in our success. Lance consistently demonstrated exceptional proficiency in developing and managing a range of digital marketing campaigns, including national podcasts, newsletters, email campaigns, and advanced SEO strategies. Lance significantly enhanced our brand visibility and engagement across various platforms. His analytical mindset and creative approach resulted in substantial growth in key performance indicators for multiple initiatives. Lance is a great colleague. I always counted on his leadership, industry knowledge, integrity, and dependability. I wholeheartedly endorse Lance Braun for any digital marketing leadership position.”
Les Lorenzo
Senior Product Marketing Manager — FICO (B2B Scores & Predictive Analytics Division)
“Lance is a creative, talented digital marketer and content developer that always suggests the best potential content for each desired outcome. He became known as a podcast guru and handled every aspect of the process with ease. Lance is a strong contributor, hard-working and true team player. He is always willing to join a project and give all of his ideas and talent to support the effort and team members involved. Lance reported to me directly and always brought new, positive ideas. He also asks for feedback from peers and leaders as he works to constantly enhance his own skills. Any team would be lucky to have Lance as a member.”
Kate Petterson
Kind Human, Strategic Marketer, Storyteller, Brand Amplifier, Communications & Content Leader
“I had the pleasure of working with Lance for over 2 years. Lance is a very creative and efficient digital marketer. He has a wide range of experiences and the ability to create content across a number of channels including social, website, email, podcast and video. Not only does he create the content, he is adept at using data and analytics to analyze its effectiveness and make adjustments as needed. He works well as an individual as well as part of a larger cross-functional team. I would highly recommend Lance as an asset to any organization wishing to build their marketing team, or in need of a digital marketing professional in a consultant role.”
Ted Wentzel
Strategic Leader | B2B Marketer | Communications | Information Services | Go-to-Market
“I have known Lance for over 15 years and have had the privilege of working alongside him as well as supervising his activities in marketing with GE/Marquette. It is my distinct pleasure to recommend him. Lance possesses a singular work ethic and a can-do attitude. He works effectively on teams displaying leadership and collaboration skills including the ability to bring the best out of other employees. He is an impressive problem solver with an innate ability to critically think and address complex issues with strategy and confidence. His knowledge of the spectrum of marketing applications including software and programming languages and his design capabilities helped us bring new products to market with significant success both quickly and cost effectively. He is current with all manner of digital marketing methodologies and would be an asset to anyone looking to increase sales.”
Dave Zachman
VP Sales | Business Development | Mentor | Board Member
Frequently Asked
Questions worth answering.
Let’s Work Together
Ready for content that carries the weight
of the strategy behind it?
Wauwatosa, WI